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FC Barcelona have signed a deal with the Italian company Fashion Box, which boasts a series of top quality denim clothes lines under the names of Replay, Replay & Sons, We Are Replay and Red Seal, as the official sponsor of formal clothing for the first team and the rest of the Club’s sportsmen and women. The agreement is for four years.
Replay will create both an official formal clothing and a “smart casual” line for the first team. The deal between the Italian company and Barça – who are famous for their singularly attractive style of play, represents a pioneering commitment to innovation. Replay will invent a new way to use denim, where the traditional jeans concept embraces the realm of fine tailoring. The famous indigo fabric will, for the FC Barcelona athletes, become a deluxe textile creating a unique and exclusive superlight suit.
Fashion Box CEO, Matteo Sinigaglia, commented: “We are more than thrilled with this alliance. Both Replay and FC Barcelona make the maximum effort to get excellence in their respective fields and Barça are not just a partner for us, they are also a great source of inspiration. This is the first time that a denim company have moved into the world of football. We are certain that the product we are developing for them will surprise the whole world”.
FC Barcelona’s Director General, Antoni Rossich, also expressed his satisfaction with the deal: “ Fashion Box is a leading company in its sector and Replay is a well-known prestigious brand, which like our teams, boasts its own unique personality. Its products are fresh, dynamic and young and have a style which we feel clearly identified with. We also share a clear commitment to the global market - in our case with our fans and in theirs with their clients throughout the world”.
Shared international commitment
Fashion Box, which was founded in 1981, has its HQ in Asolo (Treviso), but currently sells to over 50 countries all over the world - in Europe, the Middle East, Asia, America and Africa . The company has its own chain of 200 independent shops and a distribution network which covers more than 3,000 multi-brand selling points. Fashion Box has sales of 219 million Euros annually, with exports representing approximately 85% of the total. The company promotes and markets casual wear, shoes and accessories for men, women and children under the brand names Replay, Replay & Sons, We are Replay and Red Seal.
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