FC Barcelona and Head & Shoulders team up to promote local football in Indonesia
Indonesia has more than 5 million fans on FC Barcelona’s Facebook page, making it the most represented country on the Club's page
Head & Shoulders and FC Barcelona are teaming up to raise the spirit of local and regional Indonesian football. Head & Shoulder is a regional partner in Indonesia, and they collaborate with FC Barcelona in a program called Yakin Indonesia No.1 #FansBersatu! This program is designed to encourage Indonesian support for local and regional clubs through social media. A total of 22 clubs have been selected to participate in the program, which encourages fans to cast their vote for their favourite club on Facebook.
The club that garners the most votes will receive training from FC Barcelona coaches for three days. FC Barcelona’s aim is to empower local coaches and players through its coaching methodology and footballing philosophy. "Through this program #FansBersatu, FC Barcelona share their experience and hope to inspire coaches, clubs and players. FC Barcelona are experienced in developing, promoting and creating the world´s top players, such as Lionel Messi,” said CarlesMartin, Technical Director of FC Barcelona Escola Singapore, during the launch ceremony of Yakin Indonesia No. 1 #FansBersatu! last night in Jakarta – as quoted Antara.com. The election period of supporting clubs by Facebook kicked off on 18 February and it will run through 24 April. The winner will be announced on 1 May, 2014.