Antoni Rossich explained the meaning of ‘More than a Club’ at the Intel stand at the Mobile World Congress, and he talked about the values that are behind the slogan - hard work, team work, humility, respect and ambition - and how they relate to the deal with the North American technology giant. “This agreement is not just an association of brands, it’s an association of values,” said the FC Barcelona director general.
Rossich explained that these values have helped Barça become more global and that the Club, according to some estimates, have the most fans throughout the world - approximately 350 million -, and are the team with the most online followers, with more than 100 million.
Among the deliverables derived from the agreement with Intel, both Rossich and Westendorf pointed to the fact that La Masía will now be provided with the latest technology, which will benefit the development of its residents both academically and personally.
Another major point in this agreement with Intel is supplying the stadium with the latest technology, which will improve the experience of the fans at the Camp Nou.