Global sponsorship deal between FC Barcelona and Stanley Black & Decker

Global sponsorship deal between FC Barcelona and Stanley Black & Decker

The global provider of tools and security has become an official Club sponsor for the next three seasons

FC Barcelona has reached an agreement with Stanley Black & Decker by which the global tools provider will become an official Club sponsor. The deal relates to the power, hand and security tools pertaining to the brands in the group, namely STANLEY, BLACK+DECKER, DEWALT and FACOM. This partnership will run until July 2017, with the possibility of it being extended for a further season, and is a strategic alliance designed to create synergies between the two brands on a worldwide level.

Stanley Black & Decker, through its status as an official Club sponsor, thus acquires image association and digital marketing rights; sponsorship rights for tours and friendly matches; and hospitality rights in the Camp Nou.

The agreement will enable both entities to work together on promotional campaigns such as “Striker Challenge” by which consumers, when they purchase the group’s products, will have the chance to access different activities related with FC Barcelona (

This alliance is a further example of FC Barcelona’s desire to partner with leading and ambitious companies, with a global outlook and shared values, such as the passion for innovation. Stanley Black & Decker, meanwhile, will enjoy a high-profile presence in the Club’s different distribution channels.

Stanley Black & Decker, global tools provider

Stanley Black & Decker, headquartered in Connecticut (United States), is a global provider of hand tools, power tools and related accessories, engineered fastening systems, storage, as well as solutions for electronic security, mechanical access, healthcare, infrastructure and more. Since 1843, with its dedication to excellence in products, people and practices, the company is committed to sustainable business policies and initiatives that reduce its impact on the environment, and improve the lives of its customers and their communities.

Vilarrubí: “An alliance between two prestigious entities”

“For FC Barcelona it is a pleasure to unite our name with that of a leading global brand in the tools and electronic security sector like Stanley Black & Decker. This is a strategic alliance that goes much further than a traditional sponsorship deal, because it unites two internationally prestigious entities, both of which feature prominently in the everyday lives of so many homes around the world, who will seek to achieve common objectives and to create highly beneficial synergies. Barça fans and Stanley Black & Decker customers will be the main beneficiaries of this association”.

Bannell: “Partnership with FC Barcelona, the perfect stage”

“This partnership with FC Barcelona demonstrates our continued investment and ongoing commitment to the world of football. It provides the perfect stage to highlight Stanley Black & Decker’s brand portfolio and engage with our customers by delivering exciting content and promotions across all global markets”.

Smola: “A partnership that will heighten global brand exposure”

"To maximise the new partnership amongst Barca’s wide-reaching fan base, as well as our own customers around the world, we’ll be creating a series of highly engaging marketing promotions through both traditional and online media. Coupled with exclusive in-store promotions and unique live events, this partnership will heighten global brand exposure to our key target audiences”.

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