Beko shirts unveiled in training
The name of FC Barcelona’s new global partner appears on the back of the first team’s training shirts
Last June 30, FC Barcelona announced its agreement with the leading household appliance brand, which has become a global partner for the next four seasons. The deal involves the Beko logo appearing on the first team shirtsleeve, and also on the back of the training kit.
And today Tuesday, as Luis Enrique held his first training session, the Turkish brand’s name could be seen on the training shirts, which this season are in a predominantly pink design.
The shirt logo symbolises the union between two world leaders in their respective markets, and who are planning to collaborate for the mutual good of their strategic objectives in terms of marketing and corporate social responsibility.
We use our own and third party cookies and other similar technologies to offer you our services, personalize and analyze your browsing, which allows us to understand how our website is being used and which contents are more relevant. Likewise, it also enables us the use of additional functionalities such as showing third party contents or sharing contents with social networks, as well as managing the advertising we show you both on our website and on other third party websites, which could be personalized depending on your browsing and interests in our contents. You can accept all cookies clicking the button “CONTINUE” or refuse them by clicking the button “REFUSE COOKIES”. For more information access our Cookies Policy available through the “MORE INFORMATION” button.