FC Barcelona has reached a sponsorship agreement with Gillette that makes the brand of men's personal care products, FC Barcelona’s Official Shaver in Latin America until 2017. The agreement forms part of the Club’s on-going project to form partnerships with the world’s leading brands.
The three-year deal was announced this Thursday in the Sala Roma at the Camp Nou at a press conference attended by FCB first team player and world ambassador for Gillette, Lionel Messi, the director general of FC Barcelona, Antoni Rossich, and the CEO for Gillette in Latin America, Alexandra Vegas.
The deal includes the launch of a limited edition of shavers that is already on the market, showing off the Barça colours and passion and which is associated to the following products: Mach3, Prestobarba3, cartridges and pre-shave products. As well as the brand association agreement, the deal also includes other aspects such as organising a soccer clinic with FCBEscola.
The alliance between FC Barcelona and Gillette honours something both brands have in common: precision. So, the main feature of the campaign is a video being distributed on social networks (https://www.youtube.com/watch?v=e9-K2aK-u9Q) that Gillette created to celebrate the partnership. The campaign plays with the relation between the word ‘precision, which is Latin in origin, and certain Latin American footballers, who are renowned masters of precision on the pitch.
Recent market analysis has revealed that FC Barcelona has some 70 million supporters in Latin America. Only China has a larger market than Mexico, with 24 million fans, and Brazil, with 20 million.
For more than 110 years, Gillette has provided millions of men all around the world with high precision technology and products of unrivalled quality. From shaving and personal hygiene to skin care and deodorants, Gillette offers a wide range of products including electric shavers and pre-shave, skincare and aftershave products, as well as anti-perspirants, deodorants and body soaps.