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FC Barcelona and Estrella Damm signed an agreement this lunchtime to extend the company’s position as Club sponsor until the end of the 2017/18 season. The deal was announced at an event held at the Antiga Fàbrica d’Estrella Damm attended by Damm CEO Enric Crous, Club President Josep Maria Bartomeu, Economic Vice-President Javier Faus and the Club Director General, Antoni Rossich.
The extension agreement confirms Estrella Damm as a Premium Partner and exclusive Official Beer of FC Barcelona in most of the world, as well as strengthening the relationship between the two organisations.
The Estrella Damm brand will continue to be present at the Camp Nou and will strengthen its international presence via its connection with FCBarcelona.
Estrella Damm will continue to exclusively sponsor the video line up announcements at the Camp Nou at the start of each game, as well as the naming rights to the Festa del Gamper Estrella Damm, with the Estrella Damm logo present on all supports used during the Trophy. Estrella Damm will also name the Trophy’s man of the match.
The new deal also means Estrella Damm will continue to sponsor the Camp Nou’s gastronomy area - The Camp Nou Lounge – which is situated in the main stand during the summer months and both parties have agreed to organise further event to strengthen the links between them and the Club’s supporters, similar to the “Viu el Barça com a casa” campaign, which saw Estrella Damm invite six fans to their VIP box at the Spanish Cup Final, accompanied by ex-Barça player Luis Garcia.
At the end of the signing ceremony, the directors of both institutions shared a toast to celebrate the deal at the Antiga Fàbrica d’Estrella Damm.
Estrella Damm and FC Barcelona
Since its foundation in 1876, Estrella Damm has had close links with sport and for many years has accompanied FC Barcelona in many moments of its history. The two organisations are both more than 100 years old and have carried out any number of activities together, both in Catalonia and abroad, and have worked to get closer to the Club’s fans and players, with whom they have shared so many titles and so much success down the years.
These actions include the Barça Champions open to bus which takes the players through the city streets on the many occasions when they win a title such as the Spanish League, Cup or Champions League or the celebration of the Festa del Gamper and the Man of the Trophy award held at the start of each season.
Estrella Damm have also filmed various promotional spots paying homage to the Club, such as the ‘Amigo Amigo’, ‘El tovalló de Messi’ and ‘Què tenim?’ campaigns.
Damm also has its own prestigious academy system, which has brought through a number of players who have gone on to play for Barça’s first team.
This new agreement, set to last until the end of the 2017/18 season, gives continuity to the historic relationship between Estrella Damm and FC Barcelona and is sure to be full of further success for the Club, the company and the fans.
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