The welcome video from Beko that announces the partnership agreement with FC Barcelona is now hitting social media. The video was filmed some weeks ago and boasts appearances from Barça first team players Luis Suárez, Andrés Iniesta, Ivan Rakitic, Gerard Piqué and Leo Messi who all welcome Beko personally.
FC Barcelona and Beko announced their partnership agreement this summer and as such the electrical white goods company becomes a global sponsor of the Club for the next four years. Thanks to the understanding, Beko’s new logo will appear on the sleeve of the first team’s kit and also on their training kit. Beko therefore becomes the first commercial brand to have a permanent presence on the sleeve of the kit.