Since Swiss watchmaker Maurice Lacroix announced its three-year sponsorship deal with FC Barcelona last year, the company’s presence in association with the club has done nothing but grow. And the crown jewel is the enormous new clock on the stadium scoreboard.
It will be impossible to visit the Camp Nou without spotting the name of Maurice Lacroix. The Official Partner has provided the biggest clock ever to feature in a football stadium. The backlit timepiece is four metres in diameter and features the company logo, which also appears on the LED pitch-side advertising boards.
In addition, Maurice Lacroix showcases have also been installed around the ground. The special collection developed in association with FCB will be on display in the Lateral Antelobby, the Antelobby of Honour, and the North Goal and Roma lounges.
The 3.8 million visitors to the club shop will also be able to admire and purchase the FCB branded products, which are also on sale in around 3,000 official Maurice Lacroix retail outlets. The range features an affordable ‘fans’ watch as an entry-level opportunity for Swiss timepiece ownership, as well as a stunning ‘players’ watch and a sophisticated ‘executive’ model.
The watches combine simplicity with the avant-garde and are focused on the men’s market. They are the perfect reflection of masculine elegance in association with a love for the most popular spectator sport in the world.
But there is a lot more to the agreement than that. It is also about international prestige and the union between two very similar corporate missions, which share the same values, stylishness and passion for progress