FC Barcelona sponsorship deal with Castle wins award in Africa
The Club's sponsorship agreement with Castle has been handed the prestigious Best African Sponsorship Award by Discovery Sports Industry Award.
The sponsorship deal between FC Barcelona and SABMiller Group’s leading African beer brand Castle has been handed the prestigious Best African Sponsorship Award by Discovery Sports Industry Award.
In making their decision, which was announced in Johannesburg on February 12, the judges took into account the importance of the fact that the agreement aimed to contribute to the development of sport in Africa.
The agreement, which was signed in July 2013, is Barça’s first with an African company and spreads over 13 countries through the Castle Lager and Castle Milk Stout beer brands. The deal also involves the setting up of clinics run by FC Barcelona coaches in countries such as Zimbabwe, Zambia and Tanzania