FC Barcelona has become in the last few years a model of success for many businesses and organisations that see the blaugranes as an undisputed leader in the world of sport. This is the case for auditing firm Deloitte Denmark, the country’s leader in auditing and assessment who recently celebrated their annual shareholders meeting in Barcelona. Deloitte Denmark, in an attempt to become the leader in the sector by 2020, has launched a new strategy inspired by the success of FC Barcelona.
The first vice president Jordi Cardoner and the head director of the Social Commission, Josep Maria Barnils, presented to more than 200 Deloitte members the “more than a Club” conference, based on the model of member ownership, a unique style of play and the production of home-grown players from La Masia. The conference highlighted the model of DNA Barça and the Club’s inherent values; an historic, mutlisport entity whose social work is channeled through the FC Barcelona Foundation.