FC Barcelona and Chang announced Wednesday the renewal of their sponsorship agreement for the next three years. This renewal solidifies the beer brand as a Regional Partner of the Club in Thailand, where the company is based, and ten other countries in the Southeast Asia market: Indonesia, Brunei, Malaysia, Singapore, Vietnam, Laos, Myanmar, Cambodia, the Philippines and East Timor. This agreement, managed by the Club's office in Hong Kong, includes, among other things, image and association rights, corporate hospitality, digital assets and promotional rights.
The event, held at The Okura Prestige Bangkok Hotel was attended by, on behalf of FC Barcelona, the Club's CEO, Ignacio Mestre and its Asia-Pacific Managing Director, Xavier Asensi. Representing Chang was Prapakon Thongtheppairot, the Senior Vice President of Thai Beverage Company Limited. Also attending were: Ong-Arj Kosinkar, the President of the Thai Premier League; and Matthew Chantawanich, a famous Thai actor and TV host.
“Over the past few years, Chang and FC Barcelona have together been instrumental in bringing a lot of life to the football community within Thailand and the region. We are truly happy that the deal is continuing as it a great opportunity to create a long lasting and sustainable friendship, hereby creating exciting and memorable activities together for the Thai and Asian FC Barcelona fans.”
"The extension of the Chang partnership is our gift to the fans of Thailand and the entire Southeast Asia region for their support of Barcelona. FC Barcelona has a strong regional presence with fans that cheer and give support throughout every football season. The agreement further solidifies the friendship between Chang and Barcelona, and we are delighted to continue our partnership for the second time. As a Thai brand, we proudly announce to the world that we intend to inspire, motivate and instil positive thinking in young people and adults through a love for Thai football."