Ambi Pur, new sponsor of FC Barcelona in Asia

Ambi Pur, new sponsor of FC Barcelona in Asia

This agreement, active in six Asian countries and territories, is a step further in the Club's Strategy to expand its global presence through regional sponsorships

Ambi Pur and FC Barcelona have reached an agreement which makes the brand of air fresheners a new regional sponsor of the Club in six countries and territories throughout Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Hong Kong. This new sponsorship agreement stems from the good results that the Asian division of the American multinational company Procter & Gamble has enjoyed since 2013, when it partnered with the Club for the first time through the shampoo brand Head & Shoulders.

The agreement with Ambi Pur is for two years with both parties expressing the will and intention to be able to expand it as was done recently with Head & Shoulders.

The official presentation took place this morning in Kuala Lumpur, Malaysia. It was attended by FC Barcelona Asia-Pacific region Managing Director, Xavier Asensi, while Ambi Pur was represented by Nicolas La Giroday, CEO of Procter & Gamble in Malaysia and Singapore, and Zulfiqar Mahar, global director of the Ambi Pur brand.

One result of this agreement, among others, was the organization of the "Win A Trip To Barcelona Contest,” offering fans the chance to win exclusive Ambi Pur products and, as a grand prize, giving away a trip to Barcelona to visit Camp Nou and watch a game in person.

With this agreement the Club continues in its efforts to partner with leading brands in key markets with a well-defined strategy: to create sponsorships in various product categories and which have a determined range from the regional up to the global level. This allows for optimal performance in each category while internationalizing the Club, giving it a presence in different regions around the world.


Xavier Asensi, Asia-Pacific Managing Director of FC Barcelona:

"Continuing to seek excellence in every way possible, it is an honour for the Club to be associated with the leading brand in its sector. We are very happy since this agreement allows us to expand our business relationship with a large corporation such as Procter & Gamble. The synergy between its leading brands in different sectors and territories is something really interesting for our club. We hope with this new agreement, FC Barcelona will come even closer to our fans in the region."

Zulfiqar Mahar, director of Ambi Pur:

"We are proud that Ambi Pur has grown to become one of the most trustworthy brands in the world. We believe in providing fresh air to our fans and we strive to bring this experience to more consumers while relating to them through their passions."

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