FC Barcelona announces sponsorship agreement with SHB in Vietnam, Laos and Cambodia

On 8 March 2016 in Hanoi, FC Barcelona unveiled a sponsorship agreement with Saigon – Hanoi Commercial Joint Stock Bank (known as SHB), the top 5 Private Commercial Banks in Vietnam. This agreement will make SHB the first and only banking partner of FC Barcelona in Vietnam, Laos and Cambodia and enable SHB to open various business opportunities in retail sector in the territories, and bring the club closer to the Vietnamese Barça fans.

A signing ceremony was held in Melia Hanoi Hotel today. Xavier Asensi, Asia-Pacific Managing Director, attended the event in representation of FC Barcelona, while SHB was represented by Chairman Do Quang Hien and CEO Nguyen Van Le. The ceremony also received the participation of the Representative of Vietnam Football Federation (VFF) – Mr. Tran Quoc Tuan, Vice President, Mr. Nguyen Xuan Gu, Vice President, as well as the coach of local football team SHB Da Nang Football Club, Mr. Le Huynh Duc.

Strategic partnership for SHB and FC Barcelona

With this partnership begins, SHB and FCB will cooperate to expand the Barça fan base in Vietnam, Laos and Cambodia. SHB also aims at opening up great business opportunities in retail sector through the development of co-branded cards in the territories. In the time to come, SHB will organize exchange and fan activities in the territories as well as bringing the local Barça fans to Camp Nou, contributing to build the foundation of culture, tradition and Barça spirit we found in millions of our fans.

Statement by Manel Arroyo, FC Barcelona Vice president, Marketing and Communication department

“The signing of this new regional sponsorship deal reaffirms our interest in increasing our presence in this continent and also reflects how our Club is gaining notable levels of popularity in this strategic zone, which is encouraging us to continue focusing our presence in Southeast Asia. The agreement with SHB also means a partnership with a highly prestigious entity and will be the vehicle for the name and colours of FC Barcelona to spread to Vietnam, Laos and Cambodia. FC Barcelona’s experience shows that football is a driver that generates cooperation and success, and hand in hand with SHB, we hope to achieve major social objectives.”

Statement by Xavier Asensi, FC Barcelona Asia Pacific Managing Director:

“We are so happy to have SHB as our first ever bank partner in Vietnam, Laos and Cambodia. Through partnering with SHB, we will be closer to the 90 million Vietnamese, including a growing fan community. SHB is young and taking up the leading part in the industry; while FCB is deep-rooted and has been successful in defending the glory. I do believe that the collaboration between these two different but yet, similar entities will create a huge buzz and synergy.”

SHB, a dynamic bank

SHB has become one of the leading urban banks in Vietnam with the image of a dynamic, modern, and efficient bank after establishment from 23 years ago. By the end of 2015, SHB total assets reached more than VND 205,000 billion, charter capital of nearly VND 9,500 billion with 7,000 employees and transaction network of more than 500 points all over Vietnam and overseas. Not only having an extensive presence in Vietnam, SHB is currently the second Vietnamese private Bank which opened a 100% foreign capital Bank in Laos in January 2016. Along with 4 branches operating in Cambodia, the reputation and financial capacity of SHB have been appreciated in Indochina. SHB has always actively participated in social and charity activities making great contributions to the development of the community, especially sports.

Statement by Do Quang Hien, Chairman of SHB:

"The partnership between SHB and FC Barcelona may be considered a perfect cooperation of the leaders. SHB and FC Barcelona share the commons in brand and development philosophy on the road to success, the objective of sustainable development and the desire of devoting to fans and customers. SHB is proud to be the first and only partner bank of FC Barcelona in Vietnam, Laos and Cambodia. This is not only a business opportunity for SHB but firstly it is for a large number of football fans in particular, sports fans in general. Customers are now able to see, feel, and more easily access to their idols daily, hourly ... when using and enjoying benefits of Barça – SHB co-branded card and banking products. Moreover, this is also an opportunity for SHB to contribute to the promotion of a beautiful, peaceful, hospitable, dynamic and deeply imbued with the culture Vietnam all over the world.”