Football is a universal language which everyone speaks and understands. Therefore, FC Barcelona Maurice Lacroix have joined forces to create the biggest community of users in the world of people doing keep-ups.
The two brands have begun the ‘Juggle Challenge’, a global campaign which gets underway on 13 June and ends on 11 July. The aim is to get football lovers to film themselves performing keep-ups with a ball, or any other object, for 15 seconds.
Each video filmed will grow the account of Maurice Lacroix which the FC Barcelona players will launch on 13 June. The objective of the ‘Juggle Challenge’ is to create the biggest keep-up session and, therefore, a spherical mosaic will be created that the people can visualize and click on the videos of other participants. The Club and Maurice Lacroix will hand out exclusive gifts in the following categories.
The three videos with the most likes will receive a Maurice Lacroix watch exclusively from the Pontos collection.
The Maurice Lacroix design team will give out a special edition FCB watch (a Masterpiece, a Pontos S and an Eliros Chronographe) to the three most creative videos.
A jury of experts from the Club will select the three videos filmed in the most unique locations. The winner will travel to Barcelona to enjoy an unforgettable experience.