Barça Media has taken a major step into digital innovation with the launch of Barça.Pass, its first official Web3 wallet, created in collaboration with Futureverse, a global leader in immersive technologies, blockchain, and artificial intelligence. This new platform revolutionizes the way the club connects with its worldwide fanbase.

With millions of followers on social media and a fan community spread across the globe, Barça.Pass offers a new way to experience the Barça fandom, especially for those who may never visit the stadium. More than 11 million users with an existing Barça ID can now access Barça.Pass.

A Web3 Wallet for all fans

Barça.Pass is more than just a web3 wallet — it’s a digital ownership and engagement platform designed to be intuitive and accessible. Through it, users will be able to create official FC Barcelona avatars, fully customizable with team kits and accessories, store and manage digital collectibles based on blockchain technology, and also explore Web3-enabled platforms and experiences where they can use their digital assets.

The platform serves as a curated gateway to Web3 games, apps, and metaverses selected by the club. However, users retain full ownership of their assets and are free to access other Web3 environments beyond what’s featured within Barça.Pass.

A new way to be part of Barça

Barça.Pass collectibles and avatars are also interoperable, with upcoming Integration in open experiences or metaverses.

With this launch, FC Barcelona reaffirms its commitment to a global, technological, and inclusive vision of sports fandom, combining its iconic legacy with new digital forms of connection.

Statement Jordi Mompart, Director of Data & Innovation at FC Barcelona

“In collaboration with Futureverse and through blockchain technology, FC Barcelona can now assign ownership and ensure the traceability of the club’s digital assets. The Barça.Pass, created for our global fanbase, enables supporters to own exclusive digital assets and engage in immersive, gamified experiences. It represents our gateway to the digital realm and marks the first step toward building the FC Barcelona metaverse: a space that combines passion, innovation, and community for the fandom to shape its own future.”

Statement Aaron McDonald, Co-Founder and CEO at Futureverse

“There are millions of Barça fans around the world who have never had the chance to attend a match or even purchase official gear.”

“With Barça.Pass, they now have something just as meaningful. It’s a fan-first solution that allows FC Barcelona fans to join in on the fandom no matter where they are based. Our seamless technology makes the perks of Web3 accessible without the clunky, technical hurdles. Collectibles are no longer just items; they are memories, digital extensions of a fan’s journey with their favorite team. This new frontier is growing rapidly as younger, tech-native audiences curate micro-communities online, playing games, trading collectibles, and creating meaningful connections with their teams and fellow fans.”

 

About Futureverse

Futureverse is a technology company building the foundation for the next chapter of the internet. Its proprietary tools across AI, blockchain, digital identity, and virtual asset infrastructure power everything from avatars and collectibles to immersive games and expansive metaverse experiences. Futureverse enables brands, developers, and businesses to deepen consumer engagement, unlock new revenue streams, and future-proof their digital strategies. By making onboarding effortless and digital ownership seamless, Futureverse transforms once-complex technologies into simple, invisible experiences. Named one of Fast Company’s Most Innovative Companies, Futureverse partners with global leaders.

Força Barça