The 2024/25 season represented a high-level challenge for FC Barcelona, but the club was able to navigate the exceptional circumstances caused by the renovations at Spotify Camp Nou and turn the Estadi Olímpic Lluís Companys into an opportunity for growth. In this second season playing at Montjuïc, with a clear strategy to maximise attendance and per-match profitability, the club has far exceeded the targets it set, both in revenue and in spectator numbers.

More revenue and more spectators

FC Barcelona achieved total revenue 57% higher than in 2023/24, despite offering 13% fewer tickets for sale compared to the previous campaign, thanks to an increase in season-ticket holders. Even taking into account the four additional fixtures (Champions League and Copa del Rey), the average revenue per match reached €2.8 million versus €2.0 million, a direct increase of 22%.

As for attendance, the season closed with an average of 45,962 spectators per match, up 14% on the previous year, with only one game falling below 40,000 attendees (against Leganés). By comparison, 2023/24 logged 12 matches with fewer than 40,000 people in the stands.

A solid, dynamic model

The club deployed a dynamic-pricing strategy that allowed it to raise the average ticket price by 39% without harming attendance. In fact, the sell-out rate reached 88%, up 13 % on the previous season.

That strategy also incorporated initiatives such as:

  • Basic Plus: +133% in revenue versus the previous season (€3.6 million)
  • Exclusive pre-sales of premium products
  • Audience segmentation and tailored experiences
  • Market-specific campaigns abroad featuring players as ambassadors
  • Tiered seating and pricing to optimise use of available capacity

Together, these actions enabled efficient optimization of stadium capacity while maintaining a strong presence of members and season-ticket holders: 56% of total attendance was made up of season-ticket holders, members, or their guests.

El Clásico: a match for the history books

The FC Barcelona v Real Madrid league fixture held this season at the Estadi Olímpic marked a turning point in the club’s financial history. Sporting victory in a decisive title match was accompanied by record-breaking revenue and performance figures:

Absolute records

  • Total match revenue: €13,846,597
    +69 % vs. the best match with season-ticket holders (vs. Madrid, 22/23)
    +37 % vs. the best match without season-ticket holders (Super Cup 2017)
  • Average ticket price: €554 (excl. VAT)
    +76 % vs. the previous record (Madrid 18/19)
  • VIP: record revenue of €4,253,299
    +38 % vs. the previous high
    Premium VIP tickets averaging €3,370 each
    “VIP Experience” product up 196 % versus a regular ticket
    Exclusive experiences (Star Pass, Warm-up, etc.) generating an extra €130,000
  • Member sales:
    Over 11,000 tickets sold in exclusive pre-sale
    Average price 46 % below general public rate
  • Barça attendance:
    73 % of regular capacity was taken by members or their guests

This staggered, segmented method, featuring up to nine price adjustments, captured maximum demand value and positioned the match as a unique event, combining experience, revenue and loyalty in a way that cements the club’s model.

Ground upgrades and improvements

Under the terms of its use agreement for the Estadi Olímpic Lluís Companys with Barcelona City Council, managed through Barcelona de Serveis Municipals (B:SM), FC Barcelona carried out a series of upgrades to meet the club’s requirements and comply with Liga and international-competition standards. Work included replacing the drainage, irrigation and water-treatment systems on the pitch and adapting it to the club’s required dimensions; refurbishing the dressing rooms, press seating, hospitality areas and presidential box; and installing competition and broadcast-grade systems and telecom networks.

Regarding access, turnstiles were installed at the gates and all seats in evacuation routes were replaced. Likewise, the club and City Council developed a mobility plan to facilitate entry and exit at Montjuïc, ensuring the safety of all fans and minimising impact on the area.

In total, the adaptation work at the stadium and the mobility plan for the temporary move to Montjuïc represented an investment of €24 million for FC Barcelona, of which €20 million was spent on stadium improvements and €4 million on strengthening public transport and sustainable mobility.

As for the costs associated with City Council–related companies and services for Barça’s time at Montjuïc in 2023/24 and 2024/25, these amounted to €16.9 million.*

*Estimated cost pending fiscal-year closing.

Força Barça