A few months ago, FC Barcelona released its new brand image for the Espai Barça project under the tagline ‘More than a Stadium’ and using the initials EB to represent the club crest this embracing the origins of the stadium and everything that it represents. And the design has now been honoured by the prestigious World Brand Design Society in the category for Identity: Brand Design Creation.
One of the leading redevelopment projects in the sports and entertainment industry has been recognised with the bronze medal for creating such a solid design to showcase the Espai Barça project, which so brilliantly reflects the essence, history, values and promise. FC Barcelona designed the image in association with brand consultants Morillas, one which was built on the basis of the “+” symbol, a highly representative element in Barça iconography that also connects with the notion of 'More than a Stadium’.
Leading awards in creative world
The World Brand Design Society is a professional community that defends the creative industry and ist education around the world, and which rewards creative people and companies in the field of corporate and consumer branding. Its different awards honours talents of every kind, including global agencies, internal design departments, independent creativity firms, and even promising students from all around the planet. The Espai Barça design can feel honoured to be among such prestigious company.
