FC Barcelona ends 2022/23 with record figures in the Commercial Area

FC Barcelona ends 2022/23 with record figures in the Commercial Area

Venues business closes season at record level, 4% higher than in 2018/19, before the pandemic. and sees biggest turnover in ticketing for men's and women's football and basketball, with 24% increase on Spotify Camp Nou budget.

FC Barcelona's 2022/23 season will go down in corporate history due to the record figures in the Commercial Area. On June 30, the main lines of business in this core area of the club had reached figures well above those initially expected, in terms of the sale of tickets, the venues business, sponsorships and also the sale of products at Barça Stores.

Venues business tops pre-pandemic figures

The club's facilities as a whole closed the 2022/23 financial year with a total revenue of €154.8 million. This figure is 18% more than what was budgeted at the start of the season and 4% more than what was recorded during the 2018/19 season, the last complete year before the Covid pandemic.

Spotify Camp Nou: record breaking season

Of all the club's facilities, the most significant increase in turnover was that recorded for Spotify Camp Nou, a massive €97.6 million in revenue.

2022/23 is the first season in the club's history where more than a million tickets were sold to see the men's football team, specifically 1,021,001. It is also the first time ever that an average of less than 10,000 season ticket holders did not attend games or release them. This year, an average of around 8,400 seats were not used per game.

Record turnover for women's football (€2.7 million) and basketball (€4.5 million)

The most significant increase was for women's football, which combined sporting success with major ticketing revenue of €2.7 million.

The basketball section also attracted hordes of fans to the Palau Blaugrana with a record turnover of around €4.5 million. Compared with the figures of the 2018/19 pre-pandemic season, that's a 126% increase.

The Club Museum closed 2022/23 with an income of €42 million and with exceptional figure, up to May 27, the date when the facility was closed to start work on the stadium, its turnover of €39.9 million was the biggest ever in the same period.

Record for new partnerships (€97.6 million)

In sponsorship, FC Barcelona generated a record figure for one season of €97.6 million in additional income thanks to the signing of twenty new contracts. The biggest partnership is the one with Spotify, which includes the Title Rights to the Stadium and which has become the first Main Partner in the history of FC Barcelona to sponsor both the men's and women's teams at the same time. Brands such as Bimbo, Herno and Whitebit have also joined the family of sponsors and new deals were struck with ScotiaBank and Stanley, among others.

A staggering €7.8 million was generated by women's football, an unprecedented figure thanks to its nine partnerships who have raised the team's income by 95% in relation to the 2021/22 season. Bimbo has been incorporated as a Main Partner, and there have also been agreements with the likes of Heura Foods and GLS.

During the 2022/23 season, six new sponsorship agreements worth €36 million were also signed, which come into force in the current season, 2023/24, and which, therefore count as income for this financial year. These includes alliances with Ambilight TV and PRIME, among others.

This area has also worked during the season on sponsorship activations that have demonstrated the club's ability to forge synergies with its partner brands, offering fans unique experiences. Examples include the campaign promoted with Spotify in association with ROSALÍA, which involved the inclusion of the MOTOMAMI album logo on the football shirt. The idea took social networks by storm with more than 9 million impressions, 56 million engagements and 243 million views that earned the Bronze Lion for the best brand action in the Music and Entertainment category at the Cannes Lions 2023 advertising festival. 

The activation with Allianz of the #4All campaign with the women's team and the Genuine Foundation or the action carried out with CUPRA that turned the stadium forecourt into a paddle court, are other examples of this symbiosis between the club and its partner brands.

Our partners are once again putting their faith in the Barça name and, as a result, it has featured in campaigns by Nike, Spotify, Damm, Cupra and Bimbo, among others.

Barça Stores: retail and e-commerce both on the rise

Barça Licensing & Merchandising (BLM) has closed the 2022/23 financial year with a 54% increase in sales in physical stores in comparison with the 2021/22 season. There was a significant increase in sales of the men's first team kit for the 2023/24 season, which went on sale on June 15. Until the end of the financial year on June 30, sales of next season's shirt at the Barça Megastore Spotify Camp Nou had recorded a 27% increase in relation to the previous season. The new design is a huge hit among supporters. The first three days after it went on sale account for 52% of the total turnover. 

In e-commerce, sales in 2022/23 have risen by 47% compared to the previous season, and specifically women's clothing undergone growth of 275%. 

The year has closed with the inclusion of new stores. Eight new ones managed by the club have been added to the six that already exist: four in Barcelona (next to the Sagrada Família, in Poble Espanyol and in the Arenas and La Maquinista shopping centres), in Tarragona's Central Park and in Madrid, as well as two new corners at El Corte Inglés in Maria Cristina and Plaça Catalunya (Barcelona). The directly managed stores have been joined by franchised outlets in Ronda Universitat (Barcelona), Platja d'Aro, Salou and Palma.

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