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Today, Thursday June 1, a new Barça Store opened in Barcelona, this time in Poble Espanyol, located very close to the main entrance of the popular tourist attraction on Montjuic. It is all part of the consolidation of the plans to expand the club's retail network, for this new establishment thus becomes the eleventh that will be managed 100% by the club.
The others are the stores at Spotify Camp Nou, Canaletes, Passeig de Gràcia, Sagrada Família, Westfield La Maquinista, La Roca Village, El Corte Inglés Maria Cristina and Plaça Catalunya, and Barcelona airport T1 and T2.
And this one is in an especially convenient location, just down the road from the Lluís Companys Olympic Stadium, where the men's first team will be playing its games next season and until November 2024 while work is being done on Spotify Camp Nou.
Fans attending those games will also be able to visit the new store, which has 44 m2 of floor space that will be used to offer 100% Barça experiences.
In July 2018, FC Barcelona regained its merchandising rights which until then had been controlled by FCB-Merchandising, a company 100% owned by Nike. Since then, Barça has directly assumed management of its retail brand by creating BLM, with the aim of regaining direct control of the brand in order to continue its global expansion.
The strategic plan includes the creation of a network of official sales outlets managed 100% by FC Barcelona, of which the Canaletes store is the flagship establishment and the second largest in terms of surface area, behind the one at Spotify Camp Nou.
Likewise, and taking advantage of the temporary move to the Olympic Stadium while work is being done on Espai Barça, the club has been exploring options in the environs of the stadium, and in line with its strategic commitment to retail, there could be further openings on the way.