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FC Barcelona will launch 'BarçaThe Exhibition -Feel our passion' globally on July 15 in Tel-Aviv (Israel), where it will be open until August 31. Keeping with the goal of bringing the club closer to its fans around the world, in this traveling exhibition Barça are committed to combining a series of interactive experiences with the use of the most advanced immersive technology, allowing visitors to enjoy a unique journey through Barça's history -even travelling virtually to the Camp Nou and feeling the excitement of a matchday at the stadium.
Israel is a country with a high level of vaccination against Covid-19 and almost complete reopening. In this context, and because of the great following that football and Barça have in the country, the club have established it as the first stage of a tour that will soon visit different countries in the Middle East and Asia. A second version of the show will also visit Mexico, in a move initially planned for this March but postponed to the beginning of 2022. Mexico DF, Monterrey and Guadalajara will be the first stops on the tour of the Americas.
New rooms for a unique experience
Barça, The Exhibition, produced by FC Barcelona in collaboration with the events and entertainment company Proactiv, is an experience designed using the most advanced technology to attract Culers and football fans in general. Throughout nine rooms, the visitors will be given an audio-guided visit that evokes a conversation between a grandfather and his grandson, showing the sporting achievements of the club, the style of play and the experience of being on the pitch at the Camp Nou, thanks to a 360º enveloping space.
They will also be able to take an active part in interactive games located in the Play Barça area, and access Making History, the Hall of Fame where they will be able to look at trophies and articles used and signed by different Barça legends, in an area created in collaboration with the Barça Museum.
La Masia, a youth system that teaches the style and values of the Club, will also have its own space in this exhibition. Thanks to the technology used, visitors will feel part of the institution’s history, and get to know the play for which Barça are recognised around the world.
Finally, a futuristic area will show the initiatives launched by the club in the field of R&D, including the Barça Innovation Hub (BIHUB) -a knowledge platform and sports innovation laboratory designed to improve athlete performance and to create products and services that benefit society in general. The exhibition will also feature an official Barça store, with a wide range merchandise and retail items, as well as exclusive collections.
Statement of Joan Laporta, president of FC Barcelona:
"With the project, 'Barça The Exhibition' and thanks to the most advanced technology, culers and football fans around the world will be able to enjoy the passionate Barça universe and discover all that has made us into a unique club. It is another step in our wish to get closer to our fans, especially in the times in which we live. I want to thank and congratulate all those who have made this project possible and invite all our fans in Israel to enjoy the experience".
Tickets for the exhibition at Holon Toto Hall in Tel-Aviv are available from today on the venue's official website. The exhibition will open on July 15, 2021.
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