New CUPRA Formentor becomes the official car of FC Barcelona

New CUPRA Formentor becomes the official car of FC Barcelona

As part of the global alliance with FC Barcelona, which established CUPRA as the football club’s Official Automotive & Mobility Partner, the automotive brand has decided to name the CUPRA Formentor the official car of FC Barcelona.

The CUPRA Formentor will be the first 100% CUPRA model. In its launch edition, the Formentor features a 2.0 l TSI Turbocharged petrol engine with a total output of 310PS (228kW) and 400Nm of torque. The CUPRA Formentor’s sporty exterior design, in an exclusive Petrol Blue Matt exterior color, is matched by its modern interior, which includes Petrol Blue leather bucket seats as well as crafted copper details and highlights painted in dark aluminium.

The launch edition of the CUPRA Formentor will hit the streets next autumn. From 2021, a PHEV plug-in hybrid version will also be launched onto the market, with a combined total power output of 245HP and a range in electric-only mode of approximately 50 km.

Marc-André ter Stegen, who became a CUPRA global ambassador last February, will be the first player to get his hands on the brand’s flagship model.

A global alliance

In August 2019, FC Barcelona and CUPRA reached a partnership agreement for the following five seasons, through which Seat’s sports car brand will become the new Official Automotive and Mobility Partner of the club. A strategic alliance which goes beyond a traditional partnership arrangement, as besides developing joint visibility actions and different activations, both entities will work on the development of innovative projects aimed at the improvement of urban mobility. 

Statement by Wayne Griffiths, CUPRA CEO  

“Naming the CUPRA Formentor as FC Barcelona’s official car is a natural move. This model has been designed, developed and will be produced in Barcelona, the city where these two brands were born and from where we want to inspire the world. This assignation will boost the car’s global visibility and places us one step further in making CUPRA a desirable brand for car lovers.”

Statement by Oriol Tomàs, FC Barcelona’s Vice president of the commercial area

"It will soon be one year since we started the strategic alliance between FC Barcelona and CUPRA. An alliance based on shared values such as ambition, effort and teamwork, as well as a common desire to strengthen the image of the city of Barcelona around the world. An alliance which makes us very proud and which we have continued strengthening in recent months by developing new unique experiences that allow us to continue to inspire our fans and bring the club closer to them. Undoubtedly, the fact that CUPRA has decided to name its new Formentor model as the official car of FC Barcelona is another example of this commitment”.

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