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From left to right, the Chief Operating Officer of Emirates NBD Egypt, Fuad Mohamed, the Head of Retail Banking, Frederic de Melker, Barça Director, Silvio Elías, and vice-president Head of Cards, Deepak Chandran. | GERMAN PARGA-FCB

This morning, FC Barcelona and Emirates NBD Egypt have announced a strategic sponsorship agreement whereby the Egyptian bank has become a club sponsor until June 2020. Through this new deal, FC Barcelona has continued its expansion and extended its presence in the region.

As a result of this partnership, FC Barcelona and Emirates NBD Egypt will be working together to create a prepaid card whereby the bank’s customers will be able to enjoy additional benefits such as match tickets and exclusive draws for Barça themed materials.

The deal was presented in the presidential box at the Camp Nou and was attended by FC Barcelona director Silvio Elías, while Emirates NBD Egypt was represented at the event by Fuad Mohamed, Chief Operating Officer, Frederic de Melker, Head of Retail Banking and Wealth Management, and vice-president Head of Cards, Deepak Chandran.

About Emirates NBD Egypt

Emirates NBD is the leading bank in the region of the Gulf Cooperation Council. The bank entered the market in June 2013 through acquisition of the Egyptian subsidiary of BNP Paribas and has not stopped growing since. Emirates NBD Egypt has more than 1,500 employees with extensive experience of local and global markets and has more than 70 branches providing wide coverage throughout Egypt, including all of the main regions and cities, such as Cairo, Giza, Alexandria, the North Coast, the Delta, Upper Egypt, Sinai and the Red Sea.

The bank offers its customers a wide range of services: Corporate Banking, Business Banking and Investment Solutions.

Statement by FC Barcelona director Silvio Elías

“We are very pleased that such a prestigious bank in the region as Emirates NBD has thought of forming an association with FC Barcelona. This three-year partnership will reaffirm the club’s growth in emerging markets and we are sure that Barça’s fan base in Egypt will continue to grow thanks to our association with the bank”.

Statement by Fuad Mohamed, Chief Operating Officer of Emirates NBD Egypt: 

“We are very pleased to have signed this sponsorship agreement with one of the world’s leading football teams. This deal forms part of our aim to promote financial inclusion in our country. It is a new opportunity to introduce innovative services for our customers from all parts of society”.

 

Statement by Frederic de Melker, Head of Retail Banking & Wealth Management at Emirates NBD Egypt:

The co-branded prepaid card will help us cement our market leadership in the retail segment through targeting the unbanked majority in Egypt. Our objective is to lure more customers from all walks of life in a bid to boost our market share and promote financial inclusion in Egypt”.

 

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