Eric Abidal and Beko CEO Hakan Bulgurlu with the new refrigerator at the launch in Berlin

A fridge in the famous ‘blaugrana’ colours? What more could a Barça fan want in their kitchen? And that’s precisely what Beko, the club’s official partner, unveiled in Berlin on September 1 at IFA 2016, the world’s leading trade show for consumer electronics and home appliances. And none other than former star Eric Abidal was there to attend the presentation in the German capital.

The new range comprises four refrigerator models, each of which features the distinctive FC Barcelona colours on the glass door. The sleek design and bright colours are sure to make any of them the talking point of any football fan’s kitchen.

Fresher for longer

But these appliances are not just for show. The Beko FC Barcelona refrigerator range keeps food fresher for longer with EverFresh+® technology, preventing humidity loss and protecting vitamin C content to keep fruit and vegetables crisp-fresh for up to 30 days.

The NeoFrost™ Dual Cooling technology stops food from drying out and the IonGuard technology produces negative ions that neutralise bacteria, viruses and particles that cause unpleasant odours in the refrigerator.

The four fridges will be launched by end of this year in selected stores in Spain with a plan to roll out in other countries throughout 2017.

Francesco Calvo, Chief Revenue Officer at FC Barcelona, commented: “We have been partnered with Beko since 2014 and I am delighted to announce the next stage in this relationship between our two organisations. These four new FC Barcelona themed refrigerators represent true innovation in design and function and we are delighted that our FC Barcelona fans will be able to have these refrigerators in their kitchens.”

Tülin Karabuk, CMO at Beko Global, said: “Our products are designed to address the everyday needs of consumers and with these four new refrigerators we have combined sleek and aesthetic design with innovative technology that ensures that food stays fresher for longer. We are extremely proud of our partnership with FC Barcelona and hope that these refrigerators are enjoyed by the over 300 million FC Barcelona fans around the world.”
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