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Piqué, Suárez, Messi, Iniesta and Neymar are the stars of the new Qatar Airways advert

Qatar Airways and FC Barcelona have officially launched their new marketing campaign supporting the three-year partnership between the airline and the Club at a joint press conference held in Doha, Qatar.

After the huge success of the first TV spot, The Land of FC Barcelona, depicting the imaginary world of FC Barcelona where Messi taught football skills and Iniesta was an artist, the five-star airline unveiled their second campaign at a press conference held today at the Four Seasons Hotel in Doha, Qatar. In attendance were leading representatives of both organisations: Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker, and Vice President of the Economic and Strategic Area at FC Barcelona, Javier Faus. Also, joining the head table, were two of FCBarcelona’s first team players Gerard Piqué and Neymar, who flew to Doha for the event. Also, in attendance was Manel Arroyo, Vice President for the Area of Media at FC Barcelona.

Advert in three different languages

Starring FC Barcelona players Lionel Messi, Neymar, Gerard Piqué, Andrés Iniesta and Luis Suárez, Qatar Airways’ new commercial has the players visiting a number of destinations within the airline’s extensive network including the Maldives, Dallas, Paris and Seoul. The spot which will be aired in English, Arabic and Catalan takes a humourous look at the players participating in a number of different activities at each destination.

Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker, said: “We are pleased to launch our new campaign, featuring some of the FC Barcelona stars and football greats. We hope that our passengers and football fans around the world enjoy this heart-felt journey as the players travel to a few of Qatar Airways’ destinations.” 

In the year and a half since the partnership took effect, Qatar Airways has launched the hugely successful ‘The Land of FC Barcelona’ campaign, officially sponsored the FC Barcelona Asia tour, introduced the FC Barcelona custom-designed Boeing 777 and launched unique tour and match packages for fans looking to visit Barcelona through the Qatar Airways Holidays Division.

The airline also recently launched the ‘Join The Club’ social media contest, celebrating the first anniversary of the partnership, while giving the opportunity to millions of fans to win exciting prizes, including Qatar Airways flights to attend an FC Barcelona match in Barcelona.

More flights from Qatar to Barcelona

Operating to Barcelona since 2010, Qatar Airways recently announced plans to increase Doha-Barcelona flights to a double-daily service, bringing the frequency up from 10 to 14 flights per week. The increase in service will meet the demand from both cities and give passengers the opportunity to connect with more than 140 destinations in Qatar Airways global network through its state-of-the-art hub in Doha, the Hamad International Airport.

Additionally, Qatar Airways signed an interline agreement with Vueling last September, which is helping to increase the number of passengers to and from Europe, in addition to improving trans-European traffic, and long-haul connections.

Qatar Airways has seen rapid growth in just 18 years of operation, to the point where today it is flying a modern fleet of 146 aircraft to more than 140 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.


Qatar Airways & FC Barcelona - The FCB Holiday por fcbarcelona

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