Inauguració de la secció femenina a la Megastore / VÍCTOR SALGADO-FCB

From this Friday, the FCBotiga Megastore on the Camp Nou premises has a new section dedicated exclusively to women. Alexia Putellas, Olga García and Melanie Serrano, members of the FC Barcelona women’s team, were there to attend the inauguration. They, along with their team-mate Irene de Río, are lending their images to the campaign in which the women’s team ‘take over’ the Camp Nou.

This new 120m2 section of the FCBotiga Megastore is the largest Nike women’s section in an FCB store, where ladies will be able to find a wide range of Nike Football, Training and Sportswear products.

During the opening event, the players were not the only protagonists. Via social networks, Nike invited eleven young girls that follow football to enjoy a unique experience. The youngsters were taken to the Ciutat Esportiva to visit the player’s changing room and receive specially personalised official FC Barcelona shirts. They were then taken to the Camp Nou’s FCBotiga Megastore, where they were welcomed by reporter Laura Aparicio and introduced to Alexia Putellas, Olga García and Melanie Serrano. They were able to ask questions to the players about their development into the professionals they are today, the same target that many of these girls are dreaming of achieving one day.

Directly connected to the Barça Museum, the 2.100 m2 FCBotiga Megastore offers three storeys of FC Barcelona and sporting merchandise. And from now on, it will also have its own special ladies’ section.

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