The Camp Nou during El Clásico

The Camp Nou will once again be the focus of the sporting world this Saturday. The popularity of the Clásico between FC Barcelona and Real Madrid has increased year after year - it’s estimated that more than 400 million people will tune in to watch tomorrow's La Liga showdown. The world will also be able to follow the match at the Camp Nou, which will welcome the teams with the slogan ‘Som i Serem’ (We are and we will be), online.

40 million followers on social networks

Passion for Barça, the global leader on social networks, will be palpable as 40 million followers on different 2.0 platforms take to the Internet to show support for the team. On Facebook, where Barça have over 29.6 million likes, fans can show their support for the team by changing their profile picture to the image of the ‘Som i Serem’ mosaic. Barça’s number of fans on Facebook has increased by nearly 33% since the first time the Azulgranas faced Real Madrid this season (August, 2011).

#somiserem on Twitter

On Twitter, with three official twitter accounts for the football team (@fcbarcelona, @fcbarcelona_es, @fcbarcelona_cat), Barça have accumulated 8.4 million followers between the three accounts. The hashtag #somiserem will be the official hashtag for followers to send messages of encouragement to Pep Guardiola and his men as they attempt to cut Real Madrid’s lead to one point. Another option for following the Clásico online is through Google +. The Club’s page, with over a million followers, is the seventh fastest growing page globally. Chinese fans can also follow Barça on the Chinese social network Tencent Weibo where the Club have over one million followers.

Barça TV, R@dio Barça, FCB Live!

Barça TV has prepared a special program for tomorrow’s match at the Camp Nou that will cover the days leading up to the game and post-match analysis. Programs like El Clásico of my life and Dissecting the Clásico and the broadcast of the 10 most significant matches between the two teams will air hours before the match. During the match, fans will be able to follow the game on the Club’s website, R@dio Barça and FC Barcelona’s first iPad applications FCB Live!. The application gives users live statistics, overviews of players’ actions and minute-by-minute updates.

Picture the Clásico

The Club’s official website also offers users a Barça-Madrid content special which features all the information on tomorrow’s match. Users can expect to find historical data, statistics and a host of multimedia material that’s sure to keep the most ardent fan satisfied. The website also offers up interactive content. Users are encouraged to express their emotions and feelings by sending in their drawings and photographs related to tomorrow’s match by using the Club’s Picture the Clásico interface.

Barça's social media reach

Facebook
29.6 million fans

Twitter
8.4 million followers

Youtube
261,000 subscribers

Google Plus
1.1 million fans

Tencent
1 million fans