FC BAYERN MÜNCHEN - Benjamin Steen

Company / Club:

FC Bayern München

Position inside the Company/Club:

Head of Customer Care and digital licencing

Speaker Biography:

The 39 years old and native Munich studied Media Management and Sports Marketing and works for more than 15 years now for Germany´s biggest and most successful soccer club, FC Bayern Munich. Since 2010 responsible for operations, marketing and development of digital projects and since 2014 also responsible for Customer Care, Digital Licencing as well as the digitization of the Allianz Arena.

Presentation Title:

Allianz Arena Munich - more than a stadium and home of the fans

Presentation Synopsis:

The journey of FC Bayern Munich’s digitalized Allianz Arena since 2015. How to reach and engage 650 million fans worldwide. Overview of all the digital solutions implemented at the stadium, from CRM solutions, Wi-Fi connectivity, AR functionalities, digital screens to wearables, streaming services and location-based services. Working with partners and sponsors to optimise the access and revenue streams. The latest projects and future ambitions for FC Bayern Munich in the digital arena.

Track:

SMART VENUES