Company / Club:
Twitter
Position inside the Company/Club:
Global Head of Live Marketing
Speaker Biography:
Paul runs a global marketing team at Twitter, promoting live broadcast partnerships across the company's global channels including @TwitterSport. Specialising in mobile and digital, he's previously held strategic and creative roles in media consultancy and for agencies, working with brands across multiple industries to shape their consumer strategies. Paul is also a non-executive director of a UK public company. His love of sport extends to the voluntary sector, which has included his involvement with the 2012 Olympics bid and event teams.
Presentation Title:
Sport and the Mobile Mindset
Presentation synopsis:
The global, mass adoption of mobile devices has triggered new fan behaviours that have electrified the sports industry. With super-charged fans expecting ever more from clubs, players, rights holders and brands, this session will explore the evolving sports ecosystem, and how a mobile mindset enriches relationships with fans.
Track:
MOBILE FIRST
