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FC Barcelona and Safeguard, a Procter & Gamble brand, have announced a new strategic partnership with the shower gel becoming the cub’s regional sponsor until 2019. Blaugranalegend Rivaldo attended the announcement along with the company’s vice president for cosmetics in China, Hong Kong, Macau and Taiwan, Freddy Bharucha.
Thus, Safeguard becomes the club’s official shower gel sponsor in the region, promoting sport and hygiene. The move reinforces the bonds between the club and the company, with its subsidiaries Gillette and Head & Shoulders already sponsoring Barça.
Safeguard launched its products in the United Sates in 1963. Today, the company offers a range of soap products in more than 15 countries in Asia, Europe, Africa, and Latin America.
Statement by Vice President of Marketing and Communications, Manel Arroyo:
“We’re very pleased to announce this deal with Procter & Gamble, a company with whom we already have strategic links. Through this deal, we can achieve greater synergies and further boost our popularity in China, connecting more closely with our fans and football fans in general in this strategic region.”
Statement by Freddy Bharucha of Procter & Gamble:
“FC Barcelona and Safeguard are encouraging people in China to enjoy working hard, and to not fear challenges that can be overcome by teamwork and effort.”
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