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Plastic waste is everywhere. It is found in the deepest ocean trenches and on top of the highest mountains. Eight million tons are dumped into the ocean every year, highlighting the need to improve the plastic economy and seek ways to promote a more responsible society in terms of waste and the impact it has on the preservation of the environment. FC Barcelona and Plastiks have joined forces in a partnership that will allow the recovery of at least 1,000,000 kilograms of plastic, equivalent to 35,000,000 one-litre plastic bottles, which would also avoid the use of 800,000 litres of oil to produce these bottles.
FC Barcelona is one of the most followed teams in the world, with one of the largest communities on social networks of all sports teams. With more than 400 million followers on its different accounts, it is a leader in engagement in the global football industry. Hence the club is eager to empower its community with sustainability solutions based on Web 3.0, in this case with the aim of helping to reduce waste in the environment by combining Barça's NFT vision with a positive environmental impact.
For this purpose, FC Barcelona and Plastiks are proud to present an exclusive collection of NFTs in digital card format. Unleash Your Passion features a total of 3,000 collatable animal-themed pieces of digital art, each of which contributes to removing 35,000,000 kilograms of plastic from our planet.
8,000 kilograms of plastic waste per game
More than 8,000 kilograms of plastic waste are produced in a football match. With this first collection, FC Barcelona and Plastiks are contributing to a reduction in plastic pollution of an amount equivalent to the waste from 4 football matches. Indeed, sustainability is one of the three pillars of the 2021-2026 Strategic Plan, which addresses different areas: economic and governance, sports, social and environmental. In keeping with this approach, the club is working to promote sustainable development in all its areas of action and thus achieve some of the top benchmark certifications in the field of sustainability.
Our planet is facing a period of climate change caused by human activities and the club is keen to promote projects that can have a positive impact on the environment. This collaboration with Plastiks and the launch of the exclusive Unleash Your Passion collection is one further example of this.
Unique advantages associated with NFTs
The owner of each of the NFT will be able to enjoy a series of advantages designed to offer the very finest experiences, which are also connected to the world of FC Barcelona. In addition to the privilege of being the sole owner of the piece of digital art, designed exclusively in collaboration between FC Barcelona and Plastiks, the acquisition of one of the NFTs is also a declaration of support for initiatives in support of care for the environment. They will also have access to benefits and rewards for fans and collectors, including limited edition content, as well as entering a draw for one of 10 shirts signed by some of the FC Barcelona men's first team players.
How to get the collection
Animal themed digital cards from the Unleash Your Passion collection are now available at a price of $30 each, through the Plastiks marketplace specialising in digital articles related to sustainability.
Statement by the director of the FC Barcelona Sustainability Area, Jordi Portabella:
"Sustainability is one of the three pillars of FC Barcelona's 2021-26 Strategic Plan. An alliance with Plastiks helps us meet our United Nations and European Commission goals for the years 2030 and 2050, especially in the field of waste. In addition, the launch of this project also means a message to generate awareness among people around the world who want to contribute to creating a more sustainable society and help to recover the environment”.
Statement by the CEO and Co-Founder of Plastiks, André Vanyi-Robin:
“NFTs are a great way to represent waste recovery programmes and their positive impact online while providing a source of verifiable information about what has been recovered and where it has gone. The Plastiks platform boosts transparency in the tracking of plastic recovery and is therefore a powerful partner for any leading organisation with a large community that wants to help recover plastics from the environment for their community and help to make a difference."
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