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FC Barcelona has launched a new official account on Discord (@FCBarcelonaOfficial), a communication platform that was principally designed for video gamers, although it is also popular among other communities with a shared interest. This launch forms part of the club's endeavours to create digital entertainment content, along with the search for new audiences, especially among younger generations.
Available worldwide without geographic restrictions, Discord can be used by anyone with an internet connection. With 150 million users, it presents FC Barcelona with a fabulous chance to reach out to fans around the world in a unique, fast-growing environment. This one is especially focused on new technologies, including e-games and Web3. Usability, the possibility of managing large communities and its wide range of features will give fans unprecedented access to Barça. They can even create their own content as they engage with other fans of the team around the world, joining group chats, sharing files and taking part in voice and video calls.
Discord is especially interesting to FC Barcelona because its user profiles tend to be creative, interactive people who feed the platform with self-made content. All in all, Discord presents a wonderful opportunity to reach new audiences and connect and engage with them via new technologies, in real time, whenever and wherever they want.
The clubs' presence on digital entertainment channels is growing every day. With more than 400 million fans on its different accounts it is the leader in the football industry for online engagement. FC Barcelona is the top sports club on Instagram, Facebook, Twitter, YouTube and TikTok, where it is a constant source of likes, comments and shares, as well as views of its videos. All this growth is also about fostering fan loyalty, which is something that FC Barcelona has never struggled to generate on a daily basis.