On Thursday, Josep Maria Bartomeu paid a visit to the stand of Etisalat, an FC Barcelona Premium Regional Partner, at the Mobile World Congress (MWC) being held in Barcelona this week. The leading telecommunications operator in the Near East, Africa and Asia is playing a major role at one of the biggest telecommunications fairs in the world. Bartomeu was joined by the FCB director general Ignacio Mestre for a meeting with Ahmed Julfar and Ahmed Bin Ali, director general and senior vice-president of Etisalat, respectively, where they discussed how positively the relationship between the two organisations has been.
The agreement between FC Barcelona and Etisalat was signed in 2009 and has since been extended until 30 June 2017, by which the company based in the United Arab Emirates has become a Premium Regional Partner not only in the UAE, but also in Saudi Arabia, Bahrain, Kuwait, Egypt, Nigeria, Syria, Lebanon, Morocco and many other countries.
“The deal with Etisalat is working very well. They are delighted with a club like ours, with such important players and that has helped them approach their people and all their customers. It is also very important for us to have a sponsor like Etisalat, with so many telephone users around the world, especially in the Arab region, because it helps us to reach these countries and increase our global fan base. We therefore want to continue and expand this association.”