Women’s Clasico also featuring MOTOMAMI via Spotify
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The sounds of the MOTOMAMI album will continue to play at FC Barcelona following the men’s victory over Real Madrid on Sunday. Now it is the turn of the women’s team to wear the logo of the ROSALÍA album in their own game against the Real Madrid women. And as at the Spotify Camp Nou, the emblem of the album, together with the name of the most popular audio streaming service in the world, will be appearing all around the Estadi Johan Cruyff in celebration of ROSALÍA’s musical creativity and success.
This is the latest strategic action forming part of the partnership between Spotify and FC Barcelona, a revolution in sponsorship that has generated huge expectation and has supported the mutual worldwide recognition of fans of the football club and the Catalan artist. There has been a huge spike in engagement on social media following the official announcement on Wednesday 15 March and the different contents that have been published on FC Barcelona’s social networks, as well as those of Spotify and also ROSALÍA own account, where she shared with Instagram users the picture of the Clásico jersey and her own very special version of the Barça anthem with the words switched to MOTOMAMI.
Exclusive shirts on sale
After the special fluorescent edition shirts sold out in just 24 hours, fans can still buy one of the 1899 limited edition shirts with MOTOMAMI on the chest and the name ROSALÍA on the back together with the number 1, in allusion to the first anniversary of the album. But there are only men’s shirts, the women’s ones have all been sold already. They are on sale at a cost of €399.99 from the Barça Stores at Spotify Camp Nou, Canaletes, T1 at Barcelona Airport and Madrid, as well as the club’s e-commerce outlets.
Peak in ROSALÍA plays on Spotify
The appearance of the MOTOMAMI logo on the shirt worn by the men’s team in the Clásico had a very clear impact on Spotify. In the hour after the game, from 11pm CET, there was a significant increase in plays of ROSALÍA songs worldwide and in different markets compared to the week before. For example, in Egypt there was an increase by 220%, in Morocco of 170%, almost 70% in Nigeria, almost 60% in Sweden and India, 55% in Poland and more than 50% in South Africa. Figures that go to show how successful this action has been on every level.
FC Barcelona and Spotify began their partnership on July 1 of last year, and is all part of the club’s strategic goal of proactively sourcing partners that share its own defining values and philosophy, and that can also help it to maintain its status as an industry benchmark, both on and off the pitch, in an increasingly more competitive environment. The alliance also offers a global platform for artists to create new opportunities for connection with their fans around the world.
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