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FC Barcelona has launched its third strip for the 2021/22 season, the result of an artistic process involving young talents from Barcelona which offers a creative reinterpretation of the traditional blaugrana stripes. It stresses the close link between the Club and the city by incorporating a representation of its neighbourhoods in its design, as reimagined by these talented young artists. In addition to this innovative design, this strip is also special in that it will be exclusively worn by the men's and women's teams in Champions League matches.
The kit goes on sale from September 9-17 only in the Barça Stores at the Camp Nou, Canaletes, Passeig de Gràcia, La Roca Village, and Barcelona Airport T1 and T2, as well as via the club's e-commerce outlets. After that, it will be available from all of the usual points of sale.
The men's team will don the new kit for the first time at the Camp Nou on Tuesday, September 14 for their opening match in the Champions League group stage against Bayern Munich.
One of the most unusual elements of this strip is that although it keeps the traditional vertical blue and red stripes, they appear in neon tones and incorporate different background designs that reflect five Barcelona neighbourhoods: Poble-sec, Poble Nou, Gràcia, Raval and Les Corts. The most iconic architectural and cultural landmarks of each of these districts are depicted in reinterpreted silhouettes by young local talents. Each stripe also pays homage to the scarves worn by fans on a match day. The kit is completed by shorts in the same blue color as the shirt bearing a dark blue stripe on the sides with the words ‘El nostre Barça’ (Our Barça). The message also appears on the socks.
Two versions of the shirt are available for purchase: with the logos of Nike and Rakuten, Main Partners of the men's team, and in the coming weeks also with those of Nike and STANLEY, Main Partners of the women's team. To provide contrast, these logos, as well as that of UNICEF and the shirt numbers are all printed in yellow.
The kit is produced using 100% polyester recycled from plastic bottles that are melted to obtain a very fine thread, thus generating a fabric that not only optimizes sporting performance but also has a much smaller carbon footprint.
'Created BY Barcelona' with music by Stay Homas
The new shirt is being presented under the tagline 'Created BY Barcelona', and its launch includes a series of actions to promote the talent among young people in the city and Barça fans in general. Just as these youngsters were involved in the shirt design, different local artists will also be featured in the launch, offering their own interpretations of what the shirt means. They will create posters that will be published on the Club’s social networks; while Barça fans from all over the world will be invited to share their own interpretations as well.
Meanwhile, the group Stay Homas has created the music for the promo video, which features Memphis Depay, Sergiño Dest, Frenkie De Jong, Sergi Roberto, Riqui Puig and Alexia Putellas as guest ‘artists’.
The launch of this third kit, as well as those of the first and second ones, forms part of the Club's ‘MORE THAN’ campaign, which showcases the reasons why Barça is so special around the world. The first kit was launched globally using the traditional 'More than a Club' tagline, and the second focused on the idea of 'More than gender', highlighting FC Barcelona's commitment to women's football and the role of women in sport. And now the third strip is all about the idea of ‘More than pride’, referring to the Club’s close links to its roots in Catalonia and Barcelona.
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