The bus, which will accompany the first team when Barça play away from the Camp Nou, is the Club's new mobile store for official Barça products
The FCBotiga Mobile Bus, which will accompany the team on away matches, will be the place for fans to purchase official FC Barcelona products. Unveiled this Wednesday at the Ciutat Esportiva, the FCBotiga Mobile Bus is a new concept that will accompany the the first team next season when Barça play away from how. The FCBotiga Mobile Bus, however, won’t wait until the 2012/13 season to swing into action, it’s scheduled to swing into action this summer as well. The FCBotiga Mobile Bus will make its first official appearance at the Barça Fan Zone in Madrid for the Copa del Rey Final. The vehicle is equipped and adapted to sell all the products and services offered at ‘brick and mortar’ FCBotigas (official kits, licensed products and kit personalising services).
Route through Catalonia
Throughout the summer, FCBotiga Mobile Bus will make its way to different cities in Catalonia, accompany supporters clubs functions and participate in major holidays. The Bus will also venture outside of Catalonia to accommodate fans that do not have official Barça products readily at their disposal.
The FCBotiga Mobile Bus is the latest addition to the Club’s official store line. So far, the Club have 16 stores throughout the geographic area where Barça’s official products enjoy high demand.