The global home appliance brand and FC Barcelona will work together on global marketing and social responsibility strategies
Beko, constant growth
Beko is the global home appliances brand of Arçelik Group. It offers product lines including major appliances, air conditioners and small appliances. Beko is the second largest brand in Europe in the white goods sector and has been the fastest growing brand in the overall European market in the 2007-2013 period. It is the second largest home appliance group in Europe and the leader in both the UK and Poland.
Beko believes that every single person’s contribution counts for the world to change for the better, and progresses forward hand in hand with people. Smart Generation is the greatest inspiration for Beko. It gets inspired by people’s changing needs and lifestyles and strives to give them the best and most beneficial solutions with each of the new products. That is why Beko listened to millions of consumers spread out in more than 100 countries and developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life.
Beko never stops thinking about innovations and novel ways to overcome challenges. It believes in welcoming new experiences with open arms and sees them as an opportunity to move forward.
Beko respects the environment and its critic importance on society. Through resource-efficient, environmentally friendly products, superior technologies and stylish design, Beko continues to grow on a global scale.
Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services.
Today, Arçelik Group has approximately 25.000 employees worldwide and 14 production facilities throughout the world; in Turkey, Romania, Russia, China and South Africa. The Company provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands (Arçelik, Beko, Grundig, Defy, Arctic, Blomberg, Elektrabregenz, Leisure, Flavel and Altus).
While maintaining its leadership in white goods, built-in appliances, air conditioning and LCD TV markets in Turkey, Arçelik Group continues its rapid growth in the global arena. Today, Arçelik Group is the second player in white goods industry in EMEA region, which is Europe, Middle East and Africa. It is the third largest company in its sector in Europe. Aside from its domestic leadership, Arçelik A.Ş. is also the leader in Romania and South Africa.
The Company’s global brand Beko has been the brand that increased its market share the most in the European market for the 2007-2013 period. It is the second largest brand in the white goods sector in Europe. Beko is the market leader in the UK and Poland.
More Information at : www.arcelikas.com
Koç Holding is one of the 300 biggest companies in the world and occupies a leading position nationally and internationally in various sectors such as energy, automotive, consumer goods, finance, food and retail DIY.
FC Barcelona and Beko announced today the signing of a new agreement which will see the global home appliance group become the Club’s. worldwide sponsorship partner for the next four years. The deal will see Beko’s new logo, also unveiled today, featured on the sleeve of the new team jersey and training kit. Beko will become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.
The new kit was unveiled today at the Ricard Maxenchs Press Room at FC Barcelona's Camp Nou stadium in the presence of Josep Maria Bartomeu, President of FC Barcelona Mustafa V. Koç, Koç Holding Chairman of the Board; Javier Faus; Economic Vice President of FC Barcelona and Levent Çakıroğlu, President of Koç Holding Durable Goods Group and Arçelik A.Ş CEO;
FC Barcelona and Beko will be bringing together their two global brands to help achieve their shared strategic marketing and corporate responsibility objectives.
The partnership will be symbolised by the presence of the Beko logo on the arm of the first team shirt worn for all Spanish League and Cup games during the 2014/15 season, as well as for friendlies and summer tour games.
Josep Maria Bartomeu, president del FC Barcelona
“FC Barcelona are proud to have you as part of the Barça family. Beko have previously worked in sport, particularly basketball, and they have now put their trust in Barça and we have out our trust in Beko”.
“We will be beginning a new journey together, which I am sure will bring us both great satisfaction. It is a shared journey based on commonly held ideas and shared values such as thoroughness, exactitude ambition, teamwork, innovation, a global vocation and passion for what we do”.
“This alliance with Beko and the Arçelik Group of Koç Holding is especially pleasing for us. As I said before, we know that Barça are very well loved and admired in Turkey and we estimate we have about 10 million fans there and are the country’s most popular Club. These are loyal supporters, who recognise our singular nature and know that we are “more than a Club”. For Barça, that is as important as our sporting success”.
Javier Faus, first vice president Economic and Strategic Area
“It is an immense pleasure for us to announce this agreement. It will be the third most important Barça sponsor after Nike and Qatar Airways.”
“Turkey is a country that has a friendship with Barça and has worked with us for some time. We could not partner with any brand, but only with one that shares our global outlook. We have been working on this agreement for a year.”
“The most important part of the agreement is that it includes the logo on the shirt for league, cup, friendly and tour matches. For the first time since TV3, FC Barcelona has decided to include the logo on the first team shirtsleeve. The logo will also be on the back of the shirt during training sessions and pre-match warm-ups.”
Mustafa V. Koç, Koç Holding Chairman of the Board
“It gives me great pleasure to be part of such a significant moment, which brings together two world renowned brands: ‘Beko and FC Barcelona’ within one partnership. Beko’s expansion into global markets has been a success story. The international recognition and awards Beko wins for its innovative products and its state-of –the-art technology makes us proud and honoured. Such achievements lift our spirits to do even more. Today is the start of what I am sure will be a long and mutually rewarding relationship between Beko and FC Barcelona, because both brands have so many shared values, inspirations and beliefs.”
“Barcelona FC’s motto is "Més que un club" (More than a club), and likewise, Beko always strive to be more and do more. I know that together, Beko and FC Barcelona will achieve great things over the coming years”.
Levent Çakıroğlu, President of Koç Holding Durable Goods Group and Arçelik A.Ş CEO:
“Beko is inspired by people. This inspiration has helped us grow into a global company. It continues to shape our vision, set our course and help us navigate to our goals. While Beko has grown, we have always been determined to give something back to the communities in which we operate.”
“We are proud to be partnering with FC Barcelona as we both share the same belief in the power of sport to make a difference”.
“Furthermore, we are pleased to use this historic moment to share our new logo representing the dynamic and innovating spirit of Beko for the first time. We believe that this is the start of a fabulous new chapter of the Beko story built on our belief that Beko can drive change for the better.” Like FC Barcelona, Beko has a proud and long-standing legacy in making a difference to people’s lives. By constantly improving standards and breaking new ground Beko has won success around the world. Later in the year you ll hear more about our “change for the better” program, part of which we’ll bring to life with FC Barcelona”.