The inauguration of the Masia was seen by close to 300,000 people in 150 countries via the different FC Barcelona channels, a record breaker for a Catalan language broadcast.
"The New Masia for the New Messi"
The global media applauded yesterday's inauguration of the new Masia, nor did they tire of expressing their admiration for a club that has already produced so much amazing talent. ESPN highlighted that “while the European elite is still wondering how to stop the Barça machine, the Catalans already have a plan in place to ensure they stay at the forefront for the forthcoming years.” L’Equipe and Le Figaro also wrote about the ceremony in their digital versions, as did the specialised sports service Sportune.fr, which said that the new Masia is out “to find the new Messi.” From Sweden to Brazil, from Russia to the United States and the United Kingdom, the new Masia is considered an essential element of the Barça's future.
Barça fans had a thrilling day on Thursday as the new Masia – Oriol Tort Training Centre was opened. The ceremony was shown on the Club website, its YouTube channel and Barça TV. Almost 300,000 people in some 150 countries watched the trilingual broadcast. For the first time ever, a Catalan language show was broadcast around the world, and that alone as seen by some 50,000 people. YouTube was the preferred channel for following the ceremony.
Barça sentiment around the world
130,338 users connected to the club website while 93,038 people tuned into Barça's Youtube channel, where the show was broadcast in English, Spanish, and Catalan.
The special Barça TV inauguration programme was watched by a share of 1.8% and an average of 35,000 people for two hours. The most watched section was the actual inauguration of the Masia, which was also shown on Barça TV Internacional.
National and international television channels, including TV3, Esport 3, Teledeporte, ESPN, Al Jazeera, and Fox Soccer picked up Omnisport's signal feed to broadcast the inauguration to their viewers.
177 media companies attended the event: 26 newspapers and magazines, 20 radios stations, 112 televisions networks and 19 photographers.
The ceremony also had a huge following on social networks. There was an average of 122 tweets per minute on Twitter, which roughly makes for two tweets per second discussing the inauguration of the new facility in Sant Joan Despí via #masiaFCB.
The video of the inauguration in its entirety can still be viewed online here.