FC Barcelona and Gatorade will commence a three-year global partnership deal
FC Barcelona and Gatorade will commence a three-year global partnership deal. Gatorade will begin their partnership coinciding with “El Clasico” match at Camp Nou stadium on Saturday 26th October.
Partnership benefits will include Gatorade Prime, Perform and Recover products and equipment on the Camp Nou sidelines, in the locker room and at press conferences. The Club will also have access to the Gatorade Sports Science Institute’s state-of-the-art laboratory and testing facilities which will provide sports nutrition support and counsel for the Barça players.
FC Barcelona vice-president, Javier Faus explained why the Club had chosen Gatorade: “We are very satisfied with this deal. Gatorade is a prestigious international brand that is a leader in sports fuel and with a great commitment to scientific investigation. This agreement strengthens our sponsorship programme with one of the most important global brands in the sporting field and is a further step into America, one of the most important strategic territories for the Club, where FC Barcelona has an immense supporter base”.
"By partnering with FC Barcelona, one of the top performing clubs in the world, Gatorade hopes to help improve the performance of the most elite athletes in football,” said Andrea Fairchild, Gatorade Vice President, Global & Sports Marketing. "We look forward to bringing our scientifically backed products and services to this exceptional club while expanding awareness of our commitment towards fueling aspiring football athletes around the globe."
Xavier Orriols, PepsiCo South West Europe President adds, "We are delighted to have our leading global brand, Gatorade, partner with one of the best clubs in the world, FC Barcelona. This partnership will strengthen both brands as they continue their passion for the sport of football.”
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by more than 40 years of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of physical activity. For more information and a full list of products, please visit www.gatorade.com