The vice president of the Economic and Strategic Department, Javier Faus, has given an interview with Forbes about the Barça model and the club’s financial strategy
FC Barcelona and its status as one of the standard-setting clubs in world football was recently the topic of a documentary on Forbes Sport Money, a channel belonging to the Forbes group, one of the most prestigious economic publications in the world. In an interview with the editors of the magazine, the vice president of the club’s Economic and Strategic Department, Javier Faus, reveals some of the features of the economic model that explain why Barça is the leader in the international terrain, yet at the same time has remained faithful to its own identity.
The 10th most financially valuable club in the world
The vice-president comments on recent developments from a financial perspective, and on how FCB has risen from being the 10th most financially valuable club in the world to being one of the top three in the ranking, and also the club with the highest income and most supporters anywhere in the world.
Merchandising, sponsorship deals and TV rights are the factors that most explain the increase in income, but Faus explains that this strategy has been combined with sustained prices for tickets and in order to guarantee the presence of members and families in the stadium.
It is precisely this that is one of the club’s major challenges, claims the vice-president. Although FC Barcelona has grown and will continue to grow as a global brand, at the same time it is determined to hold onto its identity and stay faithful to its roots. In this regard, Javier Faus explains to an unspecialised audience in the social structure of a club like Barça that it is not a company but something that belongs to its members. Therefore, it cannot be bought, although there have been plenty of people who have tried to do just that, as he reveals.
Javier Faus believes that this economic leadership has a lot to do with the club’s success on a sporting level. Barça have won 15 trophies in just five years, and there were eight FCB players in the Spain squad that won the World Cup in South Africa. And a face can be put to much of this success, and that face is none other than that of Leo Messi, a player “like no other we will see for at least another 30 years” and who has led the team to such unprecedented success.
The producers of the programme that is being broadcast on Forbes.com, which that gets more than 50 million single visitors a month, and also on the YesNetwork, the most watched regional sports channel in the USA, ends by commenting that the most immediate challenge for FCB in financial terms is the construction of a new and more modern stadium, which will help boost income, but where the members and families will continue to be the priority users.