The computing company’s logo will appear on the inside of the football jersey, a pioneering initiative in the world of sports advertising
The collaboration between the two organisations will make Barça one of the most technologically advanced clubs in the world
Rosell: “This is a revolutionary initiative”
“It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and team-work with a company of such worldwide prestige as Intel. We are both trendsetters in our fields, and I am convinced that the collaboration that we are starting today will be very important. It will mean much more than a financial sponsorship deal, as it will also help us to become one of the most technologically advanced clubs in the world. Intel is at the heart of computing, it works from within, and that is why our agreement is so innovative and pioneering in the world of sports sponsorship”.
Conrad: “This is more than just a sponsorship deal”
“This is more than a sponsorship to Intel. The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into the one of the most technologically advanced football clubs in world.”
FC Barcelona has reached an agreement with Intel for the globally prestigious multinational computing company to become a worldwide sponsor of the Club. Thanks to this agreement, Intel will become an official technological sponsor, which will help FC Barcelona to become one of the most technologically advanced clubs in the world.
The collaborative spirit between the two organisations will be reflected on the new FC Barcelona shirt, which will feature the Intel Inside logo on the inside. This is the first time the shirt has ever featured a logo in such a position. The new shirt was presented today at FC Barcelona’s Ciutat Esportiva in Sant Joan Despí by club president Sandro Rosell, and Intel’s Chief Marketing Officer Deborah Conrad, as well as players Carles Puyol and Gerard Piqué. The team will wear the new shirt for the first time in Saturday’s league match with Villarreal.
Two world leaders join forces
The two brands, both world leaders in their fields, are joining forces to share the values of innovation and good performance, as well as seeking to better help the communities they are aimed at. Intel will be providing the students at La Masia with the very latest technology to help implement and strengthen a culture of creativity. The innovative computing firm will be supplying FC Barcelona players and coaches with the latest 2 in 1 Intel based devices, while working with them to improve their research, training and performance via the most up-to-date technologies.
The agreement also involves FC Barcelona and Intel working together to improve the fan experience through new technology at the Camp Nou. To celebrate the signing of the agreement, over the next five league games Intel will be donating five latest generation laptop computers to the FC Barcelona Foundation, which will be passed on to the different projects and institutions that it collaborates with.
Intel, world leader in computing
Intel (NASDAQ:INTC) is a world leader in computing innovation. The North American multinational designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Intel is the biggest manufacturer of integrated circuits in the world and produces microprocessors for most of the leading personal computer companies.