The famous statue in honour of the man who discovered the Americas features in the promotion of the new FC Barcelona kit
The monument to Christopher Columbus woke up on Wednesday morning wearing the Barça jersey. Nike has chosen the monument to the man who discovered the Americas, located between the Ramblas and Barcelona Port, as the launch point for the new FC Barcelona uniforms. The first and second team kits for the 2013/14 season were revealed on Tuesday.
The image of Columbus wearing the new shirt clearly had an impact on people passing by one of the busiest places in the whole city.
The use of Columbus is latest of many original and modern ideas used by Nike and Barça to promote new releases, and which are in excellent keeping with the state-of-the-art garments being produced. The 2012/13 kit was presented at the MACBA (Barcelona Museum of Contemporary Art), and the year before the Camp Nou was used for a spectacular breakthrough event.