FC Barcelona is collaborating once again with the competition that brings Chinese Barça fans to Catalonia
The winners of the competition will be at the Camp Nou on Sunday for the Liga match with Valladolid and the post-match celebrations of the domestic title
FCB strategy in China
In recent months, Barça has been fostering even greater ties with China, which is considered one of its key targets for future expansion. Through its collaborations with technology firm Tencent, Barça has vastly expanded its communications network in the country, especially by means of the official website at www.fcbarcelona.cn, which receives an enormous 30% share of the traffic generated by the club’s website, and which is the most visited of all of the foreign language versions. The club also has two million followers on Tencent Weibo. Last season, the club was involved in a number of initiatives involving its Chinese support base, and the players paid particular attention to the celebrations of Chinese New Year and the Mid-Autumn Festival.
Xia Miao, Shang Yan and Xie Bin were the first Chinese entrants to come. One year later, FC Barcelona is again welcoming a group of Chinese guests, who are here as winners of competition organised by the club in association with the Catalan Tourist Board and Chinese technology company Tencent. A dream is coming true for four Chinese fans who are flying from Beijing on Friday.
Chen Feng, Ma Tingxiao, Li Peihuan and Wang Jun are two boys and two girls who have won the competition while demonstrating their extraordinary affection for FC Barcelona. The youngest is 14-year-old Ma Tingxiao, who is being joined by his mother on this six-day visit to such emblematic places as Figueres, Girona, the Costa Brava, the Penedès and Barcelona.
As in the first edition, FC Barcelona is lending its support to a major attempt to promote Catalonia in China and open its doors to four very special guests. On Sunday, they’ll be attending the game with Valladolid, which will include the added bonus of the 2012/2013 Liga title celebrations after the final whistle.
It’s a unique opportunity for these fans from so far away to get a taste of the big-match atmosphere at the Camp Nou. On Wednesday, they will also be enjoying the Camp Nou Experience, which includes visits to such locations as the changing rooms, pressroom and, of course, the legendary pitch.