Gerard Piqué’s digital chat with fans via the Google+ Hangout has reinforced the position of the Club’s website www.fcbarcelona.com as a focal point for Barça fans around the world who want to get the latest up to the minute news about the team. On Wednesday when the “hangout” was aired, the site saw an increase of 56% in users compared to this season’s average and the time that users stayed connected to the site also increased by 50%.
The event also marked the first time that Catalan has been present as an official language in a hangout. Barça are the first sporting club to have a hangout in three languages and the event became the largest digital chat ever held in the footbaling world, outdoing other initiatives promoted by Premier League and Italian teams.
Interacting with fans all over the world
From the announcement of the event, FC Barcelona’s Google+ page registered an increase of 62,797 fans, continuing the increase in followers which has now reached nearly 2.5 million, establishing it as the fourth largest Google+ page and the largest in the sporting area.
According to Dídac Lee, the Club director responsible for New Technologies, “initiatives such as #CampNouLive are a demonstration of the interest the Club has in interacting with our fans all over the world”. Mr Lee explained that the Google+ hangout: “is the first time something like this has been done simultaneously in three languages, something which is an excellent showcase to project Barça’s image worldwide and at the same time show our commitment to our roots and to the Catalan language across the five continents”.
The video chat with Gerard Piqué was one more service to the more than 53.5 million Barça fans who keep up to date with the Club via social networks and the Club website.