Portuguese is the fifth most used language by Barça fans and the new website will increase the connection with fans around the world who speak that language
Following the arrival of Neymar, Barça now has ten Brazilian players in its professional sections
The Barça website is now available in nine languages, with Turkish set to be added shortly
A different address
Brazilian websites normally end in “.com.br”, but FC Barcelona names its addresses by languages, not countries. So although the website is specifically aimed at Brazil, the address is as follows: www.fcbarcelona.pt. In time, the club will be adapting this technical issue to the Brazilian market, so that the website ends in the way that is normally used by the local Internet.
FC Barcelona is continuing to expand the number of languages on its website. From Friday, Portuguese has been added (www.fcbarcelona.pt), meaning there are now a total of nine languages (Catalan, Spanish, English, Chinese, Arabic, French, Indonesian, Japanese and Portuguese). The next project is to add Turkish to the list.
FC Barcelona has always had very close relations with Brazil. The biggest country in South America is also the one that has provided the second highest number of players to FC Barcelona over the years. Which adds to the excitement of Barça unveiling its Portuguese language website (www.fcbarcelona.pt), and thus consolidating its relation with one of the most populous countries in the world.
The new website will help Barça to connect to its huge universe of supporters in Brazil, a relation that started in the 1940s when Lucídio Batista became the first player from that country to wear the shirt, a tradition that has continued through to the present, with footballers Alves, Adriano and Neymar, as well as basketball’s Marcelinho and futsal’s Gabriel, Wilde, Ari Santos, Fernandao, Igor and Saad.
Big stars, huge projects
Between Lucídio Batista and Neymar, Barça has also been represented by such massive talents as Romario, Ronaldo, Rivaldo and Ronaldinho Gaúcho, players who in their time at FCB came to considered the best in the world
And these seventy years have also reached beyond the bounds of sport. FC Barcelona is also closely related to Brazil in terms of social projects (‘FutbolNet’, ‘HappyBall’ and some in conjunction with UNICEF), as it seeks to improve the lives of Brazilian children through sport.
“Although we are already the leaders on social networks and in new technologies, FC Barcelona still wants to find ways of improving its service to its members and fans and taking the Barça spirit to as many people as possible”, says Dídac Lee, the club’s director of new technologies.
Huge presence on social networks
FC Barcelona has been aware for some time of the need to provide its website in Portuguese. Last June, a Twitter account was opened (@fcbarcelona_br), which already has 30,000 followers, so this was the ideal time for the website to also start operating in the language.
Brazil is the country with the third highest number of followers of the FC Barcelona followers on Facebook , and Portuguese is the fifth most commonly used language among the club’s supporters around the world, only topped by Spanish, English, Indonesian and French.