The online tool used by over 230 million people around the world will allow the Club to be closer to its fans
Along with news, photos and videos, FC Barcelona followers will be able to obtain stickers of the Club’s players to spice up their conversations with their friends
For Dídac Lee, New Technologies director at FC Barcelona, it’s “a pioneering endeavour that offers Barça a magnificent opportunity to be closer to its fans around the world”
FC Barcelona, a worldwide leader in social media, have created an account on Line, a Japanese instant messenger application adapted for mobile phones, PCs and Macs whose popularity has allowed it to surge to over 230 million users around the world.
FC Barcelona fans who have the mobile application can follow the Club’s updates in Catalan, Spanish, English and Portuguese. Starting on September 5, users will also be able to get the Club’s updates in Japanese. In addition to news, photos and videos, fans will also be able to download official Barça stickers that feature first team players in order to keep the conversation going with their friends.
Barça’s presence on Line complements the Club’s leadership in the Asian online market where the team have surpassed the three-million fan mark on Tencent Weibo. In total, FC Barcelona have over 73 million fans and followers across the biggest social networks.
Dídac Lee, FC Barcelona’s New Technologies director, says that “this pioneering endeavour offers Barça a magnificent opportunity to be closer to fans from all over the world” and he especially highlights “the power of Line in the Asian market,” a company he sees as “a very important ally for Barça on the mobile platform.”