FC Barcelona and North America based Google are joining forces at the Mobile World Congress in the creation of the initiative 'Barcelona Go Mobile' (Barcelona Go Mo), by adapting mobile devices to the FC Barcelona web based news service.
This means that FC Barcelona will form part of a project designed to create web pages adapted to mobile devices at 26 points of interest in the city of Barcelona. The idea is to offer a better experience to users when seeking access to information, products and services. The adaptation of FC Barcelona's mobile based information service supposes no financial cost. Quite the contrary, it implies an improvement for all members and supporters when accessing information about the Club on their smartphones.
Members and supporters that now access www.fcbarcelona.com will be able to automatically and directly access news about the Club, image galleries and videos in a format that is much better adapted to consultations using Smartphones, and will also be able to directly access ticket sales. This means it will be possible to deal with ticket purchases from anywhere at any time.
The director responsible for New Technologies, Dídac Lee, considers this to be "a pioneering project with Google that situates us at the global forefront ... 33% of people coming to the Camp Nou now have a smartphone and the number will soon be 100%. It is therefore very important for us to be present. We want everybody that has Barça in their heart to also have Barça in their pockets".
The 'Go Mo' (http://www.barcelonagomobile.com/en) project is supported by the Generalitat de Catalunya (via Invest in Catalonia) and the Barcelona City Council as part of the forthcoming Mobile World Congress (from February 27 to March 1, 2012) when the city will become the world capital of the mobile telephone industry. Barcelona has become the first city in Spain to fully exploit the advantages offered by mobile technology to attract and generate business and further fuel the economy.
FC Barcelona's agreement with Google is not the first time the two entities have come together on a worldwide project. FC Barcelona was the only club in the Spanish Liga present at the worldwide launch of professional pages on Google+, the social network created by Google on which Barça has 543,942 followers and rising.