Barça's Facebook page is one of the 30 most popular fan pages in the world
It is the number one sports club ahead of Real Madrid (47 million), Manchester United (38.5) and Chelsea (21)
FC Barcelona is also the leader on Twitter, Instagram, Google+, Tencent Weibo and Youtube
The news of FC Barcelona’s record of 50 million fans on Facebook has spread around the planet, appearing in some of the biggest media in the world, including such prestigious publications as Forbes.
FC Barcelona has been consolidated as a global phenomenon on social networks. It is the leading sports club or franchise in terms of the number of fans, and on Facebook tops the list ahead of Real Madrid (47 million), Manchester United (38.5) and Chelsea (21).
Ahead of the NBA and UEFA
Barça’s stats are also higher than those for major sports organisations like the NBA (19 million), UEFA (17) and the Premier League (12.5). The FC Barcelona Facebook page is one of the world’s Top 30 sites of any type after gaining more than 11 million fans in 2013.
And the official page is not FC Barcelona’s only presence on Facebook. The club also has a Friends of Barça B page and more than 5.3 million fans of its other professional sports teams: FCB Basket (1.2 million), FCB Futsal (1.6), FCB Handball (1.3) and FCB Hockey (1.03).
30 official channels
The club has more than 30 official channels on the main social networks, and its efforts have been recognised internationally by the Social Star Awards that honour organisations and personalities in each sector. Other than such recognition, 2013 has also seen extensions to all of these channels, attracting 32 million new followers. As Dídac Lee, the director responsible for new technologies, says: “the figures for social networks show that Barça is the most club loved club in the world”.
But it is not just Facebook. FCB is also the leader on Twitter, Instagram, Google+, Tencent Weibo and Youtube. On Twitter, the biggest microblogging site in the world, FCB has more than 21 million followers. On Instagram and Youtube, it has more than a million followers. On Google+, Barça has almost eight million fans, also more than any other sports club in the world, and is one of the Top 20 most popular pages in the world..