Barcelona fans around the world can now enjoy the most fascinating photos of the daily life of the Club in real time - and the response has been spectacular. The official account of FC Barcelona received more than 25,000 followers within 48 hours of its release. This means that 520 followers every hour are joining the official Club account in the world's largest photo network.
Instagram was introduced to the world of European football through the Premier League whose leading teams created their official accounts in 2012. However, in the few hours the official Barça account has been active, figures for followers are already similar to other teams in the Champions League.
Instagram, founded in 2010, has become one of the most popular social networks in the world with over 100 million users and more than five million photographs uploaded every day.
Contest # igersFCB
To coincide with the opening of the account, the Club has organized a contest to showcase the commitment of Barça instagramers. Users who wish to participate should take pictures of anything related to the Club - its teams, its identity and values - and share them on Instagram. To indicate participation in the contest, users have to type tag # igersFCB at the time of publication in the comments section of your photos. The competition is free and you don’t need to register on any other application except Instagram. The contest is valid for all photos taken and uploaded on Instagram by 23.59 on Monday 21st January.
The Club will choose three winners from among the 10 most voted photos, according to their aesthetic and photographic value and relevance to the theme of the contest. The prize for the three winners is a FC Barcelona shirt and a special ticket to the Camp Nou for the match between FC Barcelona and Osasuna on 27th January 2013, the first time a live match featuring FC Barcelona will be followed on Instagram from the account of FC Barcelona.