Barça has played an active part in consolidating the Mobile World Congress in Barcelona. The participation of the Club has been a huge attraction in the international market and this year it is working with the main companies in the technology sector to sign cooperation agreements. Dídac Lee, the Board member responsible for new technologies, insisted: “The MWC is like a technological Olympiad for Barcelona and Catalonia. It’s a great opportunity for the Club and for our country”.
Club president Sandro Rosell told CNN: “It’s crucial the way we address the future of new technologies and social media because it’s the only way to grow”. The interview with Mr. Rosell is part of a CNN report on FC Barcelona in which they put the Club forward as a world innovator in mobile technology and applications.
The Mobile World Congress 2013 is taking place this week in Barcelona and has highlighted the leading role of companies and institutions like FC Barcelona in the world of mobile technology, offering services and content to fans around the world. According to CNN, the Club is a world innovator in apps with a wide range of services and leisure content.
The report by Kristie Lou Stout underlines that the Club is activity working to reach out to its fans with digital products and services adapted to mobiles. In particular, CNN points to the recently created FCB Apps Programme aimed at developers and technology companies for the creation of new official applications. As an example, Board member Dídac Lee pointed to one of the apps soon to be launched, FCB Fitness. As well as playing a leading part in consolidating Barcelona as Mobile World Capital from 2013 to 2018, Barça is showing the way forward in social media and has developed a mobile strategy to strengthen the Barça spirit around the world. The CNN report is yet another recognition of the active role of the Club in consolidating its technology strategy.